Opt-out option for Father’s Day

[Call Me Cordelia]

I use Canva on occasion, and I just received an e-mail prompting me that I might wish to opt out of Father's Day related promotions from them, since it's a day that is "difficult for many."

I've never seen this sort of corporate messaging before. I'm wondering if this is a one-off or if any of you have seen similar developments out there in the wide world.

From a business standpoint, I suppose it's just one more step in the direction of tailoring marketing to the individual.

[xredshoesx]

we have done mothers and others events for students and their adult this year.  it does make a difference- we're not 100% yet, still have the dad/ son BBQ and a daddy/ daughter dance despite not every student having their dad/ daddy as the male role model for them....

[Cat of the Canals]

I haven't seen it from the corporate side. Interesting that they didn't seem to offer the same opt-out for Mother's Day... 

[moglow]

I did have a couple of email lists this year that asked if I wanted to opt out of future mothers day promos. I was so relieved!!

[salamander]

Etsy sent me a Mother's Day advertising opt out option email this year. I took them up on it and it was glorious.

[Gettintired76]

Ive seen alot of traffic on social media about want to cancel and do away with father's day. Alot of blame the dad for the abortion situation among other things. I hadnt seen any of the cancel or opt-out of the Mother's Day stuff, eh at least I guess there's no bias then right?

[Starboard Song]

Several services, including Etsy, did provide Mothers Day opt-outs.

A strong bias towards Fathers Day opt-outs would be at least rational, given a very high preponderance of mothers getting custody after a divorce: there are simply far more single-parent households lead by the mom.

Of course, we shouldn't demonize either sex.

[sunshine702]

While not a corporate promotion my pastor one year did a whole sermon about how DIFFICULT Christmas can be for some.  Having just gone through a difficult breakup it was wonderful to hear.  No difficult family relations are incredibly common.  It is nice to have that recognized by in a institutional level.